Digital Marketing

for the Fearless

SEO, SEM, and Social Media consulting services 

Interested in hearing more?

Digital

Marketing

for the

Fearless

SEO, SEM, and Social Media consulting services 

Interested in hearing more?

Working with BadCat Digital

A digital marketing consultant should be your partner, helping you to further your business goals. Maybe you’re looking for new clients for a law firm or accounting firm. Maybe you need more customers at your restaurant or retail location. Or maybe you are looking for more donors for your non-profit. Your digital footprint can help or hurt you in these goals. There is no ‘one-size-fits-all’ approach to achieving these goals in a digital space. From SEO to SEM to Social Media, each set of digital tools has uses and your business’s resources need to be used wisely. BadCat is the digital marketing consultancy in St. Cloud that can be an advocate for your business goals online.

SEO

Search engines are always changing the rules. But the one thing they don’t change is their goal: give their users the best results for any given search. Strong SEO and SEM strategies are about matching your products and services with search engine goals to strengthen your position and story to search engine users. That’s the BadCat way.

ROI

Conversations happen online. When these conversations are related to your business’s products and services, you should be in the lead. That’s what great digital marketing delivers – an open door to a conversation with potential customers.

 

Collaborative Consulting

Marketing is full of people who know better than you. BadCat believes that you know your business better than we do. That’s why we’re not in it to tell you what to do with your business. We’re in it to further your objectives with the digital marketing tools we know and love.

 

New Podcast

If These Heels Could Talk is a podcast about entrepreneurship and small business from the point of view of two women. In partnership with JoyGenea Schumer of Solutions by JoyGenea, Michelle Henderson, founder of BadCat Digital, explores the unique challenges that come with starting and running a small business. Available on Apple, Spotify, and your favorite podcast channels, If These Heels Could Talk is a weekly conversation full of laughter and contemplation that no small business owner should miss.

 

SEO

Search engines are always changing the rules. But the one thing they don’t change is their goal: give their users the best results for any given search. Strong SEO and SEM strategies are about matching your products and services with search engine goals to strengthen your position and story to search engine users. That’s the BadCat way.

ROI

Conversations happen online. When these conversations are related to your business’s products and services, you should be in the lead. That’s what great digital marketing delivers – an open door to a conversation with potential customers.

 

Collaborative Consulting

Marketing is full of people who know better than you. BadCat believes that you know your business better than we do. That’s why we’re not in it to tell you what to do with your business. We’re in it to further your objectives with the digital marketing tools we know and love.

 

New Podcast

If These Heels Could Talk is a podcast about entrepreneurship and small business from the point of view of two women. In partnership with JoyGenea Schumer of Solutions by JoyGenea, Michelle Henderson, founder of BadCat Digital, explores the unique challenges that come with starting and running a small business. Available on Apple, Spotify, and your favorite podcast channels, If These Heels Could Talk is a weekly conversation full of laughter and contemplation that no small business owner should miss.

 

Christopher G.

Wirth Center for the Performing Arts

“Top notch digital marketing help, SEO work, and social media classes!”

Trish H.

Rinke Noonan Law Firm

“I really appreciate working with Michelle and so do our attorneys because she speaks to us, she doesn’t speak above us. With the SEO and Google AdWords people we’ve had in the past, you’d almost see the deer in the headlight look when they started talking technical but Michelle doesn’t do that. She speaks on our level.”

Craig P.

Park Industries

“Badcat and their team of experts are an amazing addition to any company’s marketing plan. We are thankful for their knowledge and skills to take one of the more complex marketing venues off of our in-house marketing team’s plate, and really provide results for us!”

Rachel T.

Finken Water Treatment

“When you work with Michelle, you are more than a client, she takes the time to make sure you understand the why, what and how’s of your individual SEO strategy.”

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Annual Client Retention

Happy Clients

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Average First Year Traffic Increase

Cups of Coffee

Stay updated with the latest news!

Social Media: What is Good Content?

Social Media: What is Good Content? 11 August, 2020Once you’ve built your brand and your social media profiles, what’s the next step? Start posting! The idea of posting may seem daunting; what do you even post? Let’s figure it out! There are three golden rules to posting as a business. First, you should have a plan. It is a lot of work to plan...

Finding and Building Your Community with Facebook Groups

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Social Media Guide: Sharing Your Brand Personality

Social Media Guide: Sharing Your Brand Personality 29 July, 2020Sharing your business on social media is less of an extension of your website, and more of a space to share your business’ identity. Think of your business as a person. A person has opinions, likes and dislikes, and an aesthetic. Customers want to know and trust a company they may...

Social Media Guide: Utilizing Hashtags

Social Media Guide:Utilizing Hashtags 19 July, 2020 We used to pick up a newspaper and magazine or flip on the TV to get our news or update ourselves on the latest information. We relied heavily on our neighbors, classmates, and coworkers to build our communities. But with the internet and social media, we have found a new way of connecting with...

What are Google Match Types? Part 2

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What are Google Match Types? Part 1

What are Google Match Types? Part 104June, 2020Using the right match types for Google search ad keywords is almost as important as the keywords themselves. Match types are modifications made to keywords that instruct Google Ads how to strictly or loosely to interpret your chosen keywords. They allow or disallow keyword variations to trigger your...

How to Choose Strong, Cost-Effective Google Search Ad Keywords

How to Choose Strong, Cost-Effective Google Search Ad Keywords06May, 2020Once you’ve used Google Keyword Planner to create your list of intent-focused keywords, the next step is to narrow your list to the strongest and most cost-effective keywords. These are the keywords that will generate the greatest return on your advertising spend and help...

Thinking Like a Customer: Getting Started with Google Search Ad Keywords

Getting Started with Google Search Ad Keywords05May, 2020If you want to use Google’s search ad platform to its full potential, the first step is always selecting the right keywords. The keywords you pick and the match types you select affect how often your ads are shown, how much you pay to show them, and whether your ad or your competitor’s ad...

SEO After COVID-19: How to get a Jump on the Competition

SEO After COVID-19: How to get a Jump on the Competition10April, 2020We would be remiss not to mention what’s going on in the world and how it impacts our industry. Most of us are wondering what will happen once COVID-19 dies down and social distancing has come to an end. At this point, it seems like there is no end in sight, and you might be...

Meet Bri!

Meet Bri! 02 April, 2020 We are so excited to welcome Brianna Horton to the BadCat Digital team as a copywriter extraordinaire! We may not see her much just yet because she joined the team right before the quarantine, but she makes her presence known with her stellar taglines, awesome content, and witty banter. Where did you grow up? I grew up in...

    

It all starts with a conversation

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