Are You on the Map?

Are You on the Map? The Possum Algorithm Update 22 SEPTEMBER, 2016 Whether you’re running a restaurant, a dental office, or a lawn service, local search rankings are affecting your business.  The prevalence of mobile search (think “coffee shop near...

Have You Earned Engagement?

Have You Earned This? 7 SEPTEMBER, 2016 “We need more earned engagement.” How many times have marketers heard this?  It is this year’s version of, “We need to make a viral video.” And it does seem like businesses with websites that earn...