What are Google Match Types? Part 2

What are Google Match Types? Part 2 22 June, 2020 Phrase match and exact match types are the narrowest of the 4 Google search ad keyword match types. Before proceeding, we recommend reading our last post about broad match and broad match modifier match types, the...

What are Google Match Types? Part 1

What are Google Match Types? Part 1 04 June, 2020 Using the right match types for Google search ad keywords is almost as important as the keywords themselves. Match types are modifications made to keywords that instruct Google Ads how to strictly or loosely to...