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Conversions vs. Leads

Conversions vs. Leads

22  June, 2021 Conversions, leads, SEO—what does it all mean? If you don’t know the first thing about SEO (search engine optimization, that is), you may have no clue what the difference between a conversion and a lead is, and why you should care about it. If you hear...
What is Bounce Rate?

What is Bounce Rate?

11  June, 2021  Wondering what the heck bounce rate on your website means? If you’ve worked with a digital marketing professional, you’ve probably heard the term thrown around. But, did you know what it meant? We’re here to improve your digital marketing literacy....