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Meet the Team

Michelle Henderson

Owner/Founder

With both an in-house and agency background, Michelle Henderson has gained a breadth of understanding of the digital marketing space.  Choosing the best digital tools for a given project’s needs is essential to building a brand, driving engagement, and achieving business objectives. From SEO to SEM to Social Media, Michelle’s creative solution-oriented and data-driven thinking has helped organizations in education, industry, e-commerce, and non-profit spaces find and engage audiences online.

Dexter Hanson

Account Manager

Dexter is a digital marketing professional with knowledge in Google AdWords, Google Analytics, and Social Media Marketing. Before joining our pride, he was driven to assist local non-profit businesses by developing successful social media marketing campaigns to raise awareness for a brand and/or cause. Dexter contributes a variety of knowledge in sales, project management and innovation. With a degree in Business Management, Marketing, and Sales; he expresses great enthusiasm in meeting with you, and your team, to discuss potential marketing strategies fit for your business needs.

Kayle Ellison

Project Manager

Kayle is a central Minnesota native who grew up in Melrose and has lived in St. Cloud for over 10 years. She is a graduate of St. Cloud State University with a bachelor’s degree in Public Relations with an emphasis in History. Kayle has a strong passion for community engagement and family.

You will typically find Kayle with her husband, two adorable dogs, knitting and coffee in hand.

Ryan Dammann

Managing Director/Videographer

As a graduate of Saint Cloud State University with degrees in both marketing and mass communications, Ryan Dammann has been rapidly gaining experience in the digital marketing world. Bringing a variety of knowledge to BadCat with skills in videography, web development, SEO, and social media; Ryan’s able to promote local businesses within the digital medium. Raised on a farm near St. Cloud, he’s local to central Minnesota and loves helping businesses of all sizes grow within the community.

Cassie Swanson

Content Team Manager

Cassie graduated from St. Cloud State University with bachelor’s degrees in both creative writing and psychology. She can’t promise she isn’t psychoanalyzing everything you say or editing your text messages for grammar mistakes, but she’ll do her best to rein in her inner grammar nerd. After graduating from college, she took a three-year hiatus in Pittsburgh, PA, where she honed her skills at a publishing company. A Minnesota girl at heart, she recently moved back to the Central Minnesota area where she grew up. She is excited to use her writing, editing, and social media skills to put your business on the map—while drinking a bottle of kombucha, of course!

Brianna Horton

Chief Social Media Strategist

After high school, Brianna started on the path to become a graphic designer, but soon realized she couldn’t draw. She put her degree on pause and tried a few “real jobs” before moving to St. Cloud in 2013, where she attended SCSU and completed her degree in Mass Communications.

While finishing her degree, Brianna took on local internships and freelance positions to learn more about the digital marketing field–especially throughout Central Minnesota. Since then, she has worked in both agency settings and in-house on a variety of projects, like onsite and offsite SEO, website development, social media, email marketing, and digital ads, but she really excelled at writing copy.

Brianna has been a bookworm since she was small. She loves useless facts about history and knows more about Harry Potter than any adult should. She is pro-oxford comma.

Erin Heisick

Content Writer

Erin attended college at the University of Wisconsin-Eau Claire, where she graduated with a degree in creative writing and a minor in multimedia communications. She joined BadCat long after losing hope of finding a job that was in any way relevant to her major. She is ecstatic to have been proven wrong.

In her free time, Erin enjoys video games, biking, caring for houseplants, and indulging in fantasy escapism via tabletop games. She is a bad movie enthusiast and loves making the worst puns imaginable—the more upset you are after hearing it, the better.

Arthur Taracks

Graphic Designer

Arthur is a current student at St. Cloud State University going for a BFA in Graphic Design. He joined the BadCat team to gain hands-on experience in the field of digital marketing. In his spare time, Arthur enjoys designing board games, cooking and eating very spicy foods, and spending time with friends and family. He grew up in southwest Minneapolis and has been going to school in Saint Cloud for the past 3 years.

Arthur has a passion for design and loves making graphics to add an artistic touch to your business’ social media page.

 

Spencer Hegstad

SEO Strategist

A Brainerd native, Spencer married his high-school sweetheart, Christina, that he met in German class. Sharing a passion for the German language and adventure, they moved to Nuremberg and worked as Au Pairs. During this time, Spencer traveled extensively around central Europe and hopes to return someday soon. In his free time, Spencer rides his bike on the Lake Wobegon Trail, reads, and plays strategy games.

Among many other things, Spencer loves problem-solving, technology, refining processes, learning, and language. What else would he do if not SEO strategy?

Caleb

SEO Intern

Caleb currently attends St. Cloud State University pursuing a degree in marketing with a Professional Selling Specialization. Growing up in Rochester MN, He moved to Saint Cloud to attend school in 2017. While originally pursuing a pre-law degree through St. Cloud State, the addition of a marketing class into his schedule brought forth an interest in marketing that has continued to this day. After graduating high school with an AA degree while working 30 hours a week and lettering in 3 sports and choir, Caleb is no stranger to hard work, and putting forth his best effort still remains his #1 goal. He’s thrilled to assist with SEO work and is excited to continue enhancing his SEO knowledge in order to better serve you. Possessing computer skills, extensive knowledge of random information, and a limitless work ethic allows the absolute integration of his mindset into your business goals.

Caleb enjoys the outdoors, gaming, reading, and traveling whenever he gets the chance but above all, learning remains his lifelong passion.

Turner Wagie

Business Development 

Turner attended college at St. Cloud State University, where he graduated with a degree in business marketing and a minor in mass communications focused on advertising. In his spare time Turner enjoys hunting, fishing, hiking and everything else outdoors related.

He grew up in southeastern Wisconsin and was very skeptical about moving to Minnesota but after 4 years he decided that he wanted to move back to persue a career in a field related to his major and could not be more excited about it!- However he is definitely still a Badgers fan!

And our pets!

Rosa

D’mitri, Burkeley,

& Remi

Sunny

Tormund

& Medusa

Clover

Puck & Norbert

Merlin, Rosemary,

& Milo

Clover

& Cosmo

George

Can you guess whose pet is whose?

Kayle

Bri

Dexter

Erin

Spencer

Michelle

Ryan

Cassie

It all starts with a conversation.

    

BadCat Digital, Inc. BBB Business Review