Meet the Team

Michelle Henderson


With both an in-house and agency background, Michelle Henderson has gained a breadth of understanding of the digital marketing space.  Choosing the best digital tools for a given project’s needs is essential to building a brand, driving engagement, and achieving business objectives. From SEO to SEM to Social Media, Michelle’s creative solution-oriented and data-driven thinking has helped organizations in education, industry, e-commerce, and non-profit spaces find and engage audiences online.

Kayle Ellison

Operations Manager

Kayle is a central Minnesota native who grew up in Melrose and has lived in St. Cloud for over 10 years. She is a graduate of St. Cloud State University with a bachelor’s degree in Public Relations with an emphasis in History. Kayle has a strong passion for community engagement and family.

You will typically find Kayle with her husband, two adorable dogs, knitting and coffee in hand.

Brianna Horton

Creative Production Manager

After high school, Brianna started on the path to become a graphic designer, but soon realized she couldn’t draw. She put her degree on pause and tried a few “real jobs” before moving to St. Cloud in 2013, where she attended SCSU and completed her degree in Mass Communications.

While finishing her degree, Brianna took on local internships and freelance positions to learn more about the digital marketing field–especially throughout Central Minnesota. Since then, she has worked in both agency settings and in-house on a variety of projects, like onsite and offsite SEO, website development, social media, email marketing, and digital ads, but she really excelled at writing copy.

Brianna has been a bookworm since she was small. She loves useless facts about history and knows more about Harry Potter than any adult should. She is pro-oxford comma.

Erin Heisick

Digital Copywriter

Erin attended college at the University of Wisconsin-Eau Claire, where she graduated with a degree in creative writing and a minor in multimedia communications. She joined BadCat long after losing hope of finding a job that was in any way relevant to her major. She is ecstatic to have been proven wrong.

In her free time, Erin enjoys video games, biking, caring for houseplants, and indulging in fantasy escapism via tabletop games. She is a bad movie enthusiast and loves making the worst puns imaginable—the more upset you are after hearing it, the better.

Chuck Farmer

Digital Copywriter
Chuck is a content creator specializing in conveying a company’s story with a combination of SEO, blogs, and social media. With a formal education in advertising and public relations, he strives to continue his learning every day to enrich his clients. Before becoming a part of the BadCat Pride, Chuck worked in an agency and freelanced for the St. Cloud and Twin Cities areas.

With this background, Chuck will work hard to ensure that your brand’s reach is broad, comprehensive, and entertaining for customers.

Spencer Hegstad

Business Strategy and Account Services Manager

A Brainerd native, Spencer married his high-school sweetheart, Christina, that he met in German class. Sharing a passion for the German language and adventure, they moved to Nuremberg and worked as Au Pairs. During this time, Spencer traveled extensively around central Europe and hopes to return someday soon. In his free time, Spencer rides his bike on the Lake Wobegon Trail, reads, and plays strategy games.

Among many other things, Spencer loves problem-solving, technology, refining processes, learning, and language. What else would he do if not SEO strategy?

Arthur Taracks

Graphic and Production Designer

Arthur joined the BadCat team back in 2020 to gain hands-on experience in digital marketing. Ever since, he has been BadCat’s resident website development, graphic design, and video expert—always adapting to the ever-changing technologies of the industry.

In his free-time, Arthur enjoys designing and playing board games, cooking, and eating very spicy foods.


Abbey Whittington

SEO Intern

Abbey Whittington is an Illinois native that moved to Minnesota in 2018. After three years of studying journalism and a twoyear break from academia, she took a different direction and decided to pursue her degree in Marketing & Design at SCTCC. Abbey enjoys curating personalized playlists, painting, sketching, video games, and watching RuPaul’s Drag Race. Outside of digital marketing, you may find her watching a stupid horror movie alongside her cat Specter or bearded dragon, Hogan.

And our pets!



Puck & Norbert

Merlin, Rosemary,

& Milo


& Cosmo


Can you guess whose pet is whose?







It all starts with a conversation.


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