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What is Outbound Linking?

What is Outbound Linking?

20  July, 2021  Outbound linking is considered by some as “one of the most undervalued tactics in content marketing.” If you’re looking for all the SEO help you can get, it’s important you understand how outbound linking and a link building plan can work for you. So...
White Hat vs. Black Hat SEO

White Hat vs. Black Hat SEO

09  July, 2021  If you’re familiar with search engine optimization, or SEO, you may know that there is white hat SEO and black hat SEO. A combination of the two is called gray hat SEO. Each refers to different SEO strategies that are used to improve your search...
Conversions vs. Leads

Conversions vs. Leads

22  June, 2021 Conversions, leads, SEO—what does it all mean? If you don’t know the first thing about SEO (search engine optimization, that is), you may have no clue what the difference between a conversion and a lead is, and why you should care about it. If you hear...
What is Bounce Rate?

What is Bounce Rate?

11  June, 2021  Wondering what the heck bounce rate on your website means? If you’ve worked with a digital marketing professional, you’ve probably heard the term thrown around. But, did you know what it meant? We’re here to improve your digital marketing literacy....
TikTok Has All the Other Apps Clock-Watching

TikTok Has All the Other Apps Clock-Watching

29 May, 2021  Built for mobile, TikTok’s bite-sized video content has people all over America glued to their handheld screens—about 46 minutes a day per average user. In an industry that measures success by captured attention, TikTok is winning. Each session a user...