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How to Avoid Poor Brand Positioning

How to Avoid Poor Brand Positioning

Brand positioning is essential to your business, but consumers can sometimes get it twisted. See what we did there? Luckily, your brand can do a few things to reclaim your status at the customer’s top-of-mind. Are you ready for a brand revamp? How to Correct Poor...
Meet Our New SEO Intern: Abbey Whittington

Meet Our New SEO Intern: Abbey Whittington

Our Pride is always growing. BadCat is excited to announce a new addition this spring in the form of our new intern. We’ve searched high and low to find all the talent that Central Minnesota has to offer, and we weren’t disappointed. Let us introduce you to Abbey...
We’re Ranking on Google. Now What?

We’re Ranking on Google. Now What?

You’ve finally done it. A keyword list representative of your website is complete! But now what? Lots of business owners get to this point and think tracking their progress is the final step in their SEO journey—if only it was that easy. There are 200+ (confirmed)...
How to Track Links in a PDF with Google Analytics

How to Track Links in a PDF with Google Analytics

The title should say, “How to Hack Around Flipbook Software,” because the short answer is to get a Google Analytics-enabled PDF catalog software like Publitas (not a sponsored mention) or something like it. Problem solved. The Problem with PDF Link Tracking A...
BadCat’s Guide to Marketing Industry Trends for 2022

BadCat’s Guide to Marketing Industry Trends for 2022

Marketing Industry Trends for 2022 With the year ending, it’s crucial to prepare for the next one. Some people do this with New Year’s resolutions, business plans, or even some market analysis if you’re fancy. Every brand or business benefits from marketing, but it’s...