BadCat Blog

Digital Marketing, Discussed

Trista Gerari | Newest member to the BadCat Team

Meet Trista Gerari 14 November, 2018 Trista, our fabulous copywriter and ad manager, joined BadCat in March. She’s blossomed in the position and continues to grow every day! She is a graduate of St. Cloud State University and grew up in St. Cloud. Let’s learn a little...

Certifications for Digital Marketers

  28   October, 2018 Every once in awhile, people ask about qualifications for digital marketing. Unfortunately, marketing degree programs at 2- and 4-year higher education institutions are woefully behind the times when it comes to teaching digital...

What Makes You Great?

  19   September, 2018 Every successful marketing campaign has exactly one thing in common: the company putting it out takes a stand. It might be as simple as a declarative statement, like, "Our cereal tastes better than theirs." Or it could be more advanced...

Google AdWords is Rebranding

10 July, 2018 Think you can’t be in two places at once? With Google AdWords, excuse me, Google Ads, your company can show up wherever your customers search. The new, improved, and shortened version of Google AdWords is called Google Ads. This new brand launch will...

Paving the Way for Consumer’s Privacy

Protecting Personal Data 29 June, 2018 On June 28, 2018 California passed one of the toughest data security laws in this country. This is the first initiative made of this degree in the United States to protect consumer’s online personal data. The California Consumer...

What Google Sees

Google doesn't see websites as we, the humans, see them. Robots such as Google sees them much differently, which is important if you're trying to have your website rank higher in Google's search engine. In this video, we go over the many different parts of...

4 Outdated SEO Practices that no longer work

What worked once may not work now   04 January, 2018 Staying on top of changes to search engine algorithms, and adapting your content suitably is an ongoing process because search engine optimization (SEO) tactics that were ground-breaking a few years ago are...

Newest member to the BadCat Team

Meet Ryan Dammann 10 November, 2017 I’m excited to introduce Ryan Dammann, the newest member of the BadCat team. He’s from the St. Cloud area and’s a recent graduate from Saint Cloud State. I’m looking forward to watch him grow in the position as Digital Marketer and...

Apple’s Safari Burns Cookies

  Safari's Cookies go Stale after 24 Hours   26 September, 2017 Advertisers are being cautious with Apple’s new unveil of their Intelligent Tracking Prevention, or ITP, earlier in September. This ITP uses machine learning algorithms to identify tracking...

Infinite Scroll. Infinite Bad.

Infinite Scroll Is Infinitely Bad for SEO 23 JULY, 2017 It made sense on some level. With the action users learned on Facebook and Instagram, scrolling through news feeds until they got repetitive stress injuries in their thumbs, websites should do the same thing. Why...

Sleeper Marketing

Sleeper Marketing: The Art of Going Viral 1 FEBRUARY, 2017 Every company wants to go viral.  If I had a dollar for every request I’ve heard for a viral video or viral social media campaign, I’d be set.  But it’s not as easy as just asking.  You can create a campaign...

What's My CTR?

What's My CTR? 4 DECEMBER, 2016 There are reasons we click on things and reasons we don’t.  Those awful sponsored Facebook posts like “Twelve Super Disgusting Foods,” and “What Happened to JLaw’s Cat?” rarely get my click. But I will take a social media quiz now and...

Content Marketing Secrets

CONTENT. Who are you talking to? 7 NOV, 2016 That is the question.  Before you start a content marketing or social media campaign, this is the first question you must answer.  Not every piece needs to have the same audience, but a defined audience is required for...