Meet the New BadCat Summer Interns
BadCat is excited to announce the addition of four new cubs to our pride as part of our summer internship program: Rachel, Christian, Joannie, and Cody. The four interns are spread across our graphic design, writing, and videography teams and are helping keep BadCat...
New Pride Members: Serena and Mike
We’re happy to add two new faces to the Pride. Over the winter, we’ve added a graphic designer and a videographer to our band of merry marketers. BadCat is excited to see what these new faces can do, but you know we just had to break the ice by asking them our...
How to Create a Marketing Plan for the New Year
If you own a business, you need a marketing plan. A marketing plan outlines how you’ll communicate with your customers, apart from posting your most fire memes to Facebook. It may sound simple, but you’d be surprised to find that most companies fall short when...
What is Google Pointy? | Shopping Ads for Local Retailers
You’ve seen shopping ads on Google before. You know, the ones with the pictures, prices, and reviews. If you’re an e-commerce retailer, Google Shopping ads are an excellent way to increase your ads' effectiveness. If you’re a brick-and-mortar retailer, Google Shopping...
Copyright Images and Fair Use | The Problem With Using Images Online
Images play an important role for brands. We’ve all been horrified by some of the stock photos out there, but it can be even scarier to get caught using an image you don’t have the rights to use. Whether you are using an image for your website or posts on social...
How to Name a Product or Pick a Name for Your Business
You may have a few million-dollar ideas, but you’ll need the perfect name before you can bring them to life. One major hang-up for entrepreneurs is finding a name for a business or product that’s catchy enough to stay relevant. If you’re having trouble, don’t worry....
Why Traditional Advertising Should Come After Digital Advertising
If you own a business, you know plenty of ways to spend your advertising budget. The biggest debate for many companies is whether to prioritize digital or traditional advertising. Which is right for your business? Find out by reading along. What is Traditional...
What is an Online Lead? | Definitions for Business Owners
Businesses rely on leads for their success. While you’ve undoubtedly heard of leads in a real-world sales context, what’s a lead according to a digital marketer? Answering this question is important because defining a lead is crucial before you can determine if your...
Website or Social Media: Does a Small Business Need Both?
Business owners often need to know whether they should prioritize their website or social media for their business strategy. Learn the difference from BadCat.
Adjusting Small Business Marketing Efforts to Increase ROI
Want to learn how to adjust your marketing efforts to get a better Return on your investment? Learn about Marketing ROI on the BadCat blog.
We’re Ranking on Google. Now What? | Part 2
This is a continuation of a previous blog on Google ranking, which covers Alt attributes. If you haven’t checked that out yet, give it a once-over and come back here for that oh-so-good knowledge. We carry only the finest stuff here at BadCat. Improving Your Google...
Messages From the Metaverse | Lessons from the Community Playbook
Meta recently released their playbook for building brand communities. This 30-page document has some interesting insights for business owners, marketing teams, and even freelancers on cultivating online communities. So, with so many pages and such little time, what do...
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Meet Our Newest BadCat Pride Members: Gabi and Nancy
The Pride keeps growing. You may have seen that we recently hired an SEO Intern last month, but we didn’t stop there. We further expanded our capabilities by adding a Graphic Design Intern and a new Account Manager. Gabi Herkenhoff is our new Graphic Design Intern....
How to Avoid Poor Brand Positioning
Brand positioning is essential to your business, but consumers can sometimes get it twisted. See what we did there? Luckily, your brand can do a few things to reclaim your status at the customer’s top-of-mind. Are you ready for a brand revamp? How to Correct Poor...
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