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BadCat’s Guide to Marketing Industry Trends for 2022
Marketing Industry Trends for 2022 With the year ending, it’s crucial to prepare for the next one. Some people do this with New Year’s resolutions, business plans, or even some market analysis if you’re fancy. Every brand or business benefits from marketing, but it’s...
What Are Accelerated Mobile Pages (AMP)?
What Are Accelerated Mobile Pages? A BadCat Guide Accelerated Mobile Pages have been getting increasing attention lately, especially as businesses start to understand the correlation between loading speed and bounce rates. But, even if you've heard of AMPs, it can be...
Money or Time? Running Successful Video Campaigns
You watch videos online. It might be old episodes of The Golden Girls on YouTube (Thank you for being a friend, Rose) or it might be the latest TikTok dance (I would reference the current one here, but it will be old news by the time the article prints), but...
Has TikTok Dethroned Facebook as the Social Media Big Dog?
Facebook has been the lead social platform since it overtook MySpace way back in the internet dark ages of 2008. In terms of unique users and monthly average usage, Facebook led all other social media platforms. Until now. Long Live the King? When Facebook first...
What the Heck is Happening with Facebook Right Now?
Back in 2018, Mark Zuckerberg testified in front of the United States Senate to clarify rumors, speculation, and fears of election tampering. Back then, the issue surrounded the fact that millions of Facebook users' data had been shared with a data analytics firm...
Overheard at BadCat –Our Favorite Random Slack Comments
The pandemic taught a lot of companies that communication is important – no matter where you are. The ability to share vital information and collaborate digitally is not just a good practice to have, it’s vital for a company’s success. And sometimes just for fun. Like...
Meet Chuck!
27 September, 2021 Please welcome Chuck Farmer to the team, helping the content team here at BadCat Digital! Keep reading to learn more about him!Where did you grow up? I grew up in Springdale, Arkansas. Where did you attend school? I graduated suma cum laude...
3 Nontraditional Digital Platforms That Your Business Should Totally Try
This week, financial software company Intuit bought email marketing mega-hitter MailChimp for an astonishing $12 billion (yes, that’s billion with a ‘B’) and it got us thinking... Why? What is Intuit going to do with an email marketing firm? In an...
What do businesses Need to Know about Google Analytics 4 Updates?
What is Google Analytics 4? Google Analytics 4 (or GA4) is the newest version of Google’s free website analytics tools. It became the default version of Google Analytics in October of 2020, superseding the older Universal Analytics. Right now, you can still choose to...
SEO vs SEM
24 August, 2021 SEO, SEM—what’s the difference? Search Engine Optimization and Search Engine Marketing can go hand-in-hand, but they are not the same thing. While SEO focuses on optimizing a website to gain traffic from organic search results, SEM aims to gain traffic...
Google Analytics 101
09 August, 2021 What is Google Analytics? For starters, it’s consistently rated as the top web analytics tool available today. It’s trusted by millions of websites worldwide as a free tool that tracks and analyzes important data.What does it track? Google Analytics is...
What is Outbound Linking?
20 July, 2021 Outbound linking is considered by some as “one of the most undervalued tactics in content marketing.” If you’re looking for all the SEO help you can get, it’s important you understand how outbound linking and a link building plan can work for you. So...
White Hat vs. Black Hat SEO
09 July, 2021 If you’re familiar with search engine optimization, or SEO, you may know that there is white hat SEO and black hat SEO. A combination of the two is called gray hat SEO. Each refers to different SEO strategies that are used to improve your search...
Conversions vs. Leads
22 June, 2021Conversions, leads, SEO—what does it all mean? If you don’t know the first thing about SEO (search engine optimization, that is), you may have no clue what the difference between a conversion and a lead is, and why you should care about it. If you hear...
What is Bounce Rate?
11 June, 2021 Wondering what the heck bounce rate on your website means? If you’ve worked with a digital marketing professional, you’ve probably heard the term thrown around. But, did you know what it meant? We’re here to improve your digital marketing literacy. Read...
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