Blog
What is Google Pointy? | Shopping Ads for Local Retailers
You’ve seen shopping ads on Google before. You know, the ones with the pictures, prices, and reviews. If you’re an e-commerce retailer, Google Shopping ads are an excellent way to increase your ads' effectiveness. If you’re a brick-and-mortar retailer, Google Shopping...
Copyright Images and Fair Use | The Problem With Using Images Online
Images play an important role for brands. We’ve all been horrified by some of the stock photos out there, but it can be even scarier to get caught using an image you don’t have the rights to use. Whether you are using an image for your website or posts on social...
How to Name a Product or Pick a Name for Your Business
You may have a few million-dollar ideas, but you’ll need the perfect name before you can bring them to life. One major hang-up for entrepreneurs is finding a name for a business or product that’s catchy enough to stay relevant. If you’re having trouble, don’t worry....
Why Traditional Advertising Should Come After Digital Advertising
If you own a business, you know plenty of ways to spend your advertising budget. The biggest debate for many companies is whether to prioritize digital or traditional advertising. Which is right for your business? Find out by reading along. What is Traditional...
What is an Online Lead? | Definitions for Business Owners
Businesses rely on leads for their success. While you’ve undoubtedly heard of leads in a real-world sales context, what’s a lead according to a digital marketer? Answering this question is important because defining a lead is crucial before you can determine if your...
Website or Social Media: Does a Small Business Need Both?
Business owners often need to know whether they should prioritize their website or social media for their business strategy. Learn the difference from BadCat.
Adjusting Small Business Marketing Efforts to Increase ROI
Want to learn how to adjust your marketing efforts to get a better Return on your investment? Learn about Marketing ROI on the BadCat blog.
We’re Ranking on Google. Now What? | Part 2
This is a continuation of a previous blog on Google ranking, which covers Alt attributes. If you haven’t checked that out yet, give it a once-over and come back here for that oh-so-good knowledge. We carry only the finest stuff here at BadCat. Improving Your Google...
Messages From the Metaverse | Lessons from the Community Playbook
Meta recently released their playbook for building brand communities. This 30-page document has some interesting insights for business owners, marketing teams, and even freelancers on cultivating online communities. So, with so many pages and such little time, what do...
Meet Our Newest BadCat Pride Members: Gabi and Nancy
The Pride keeps growing. You may have seen that we recently hired an SEO Intern last month, but we didn’t stop there. We further expanded our capabilities by adding a Graphic Design Intern and a new Account Manager. Gabi Herkenhoff is our new Graphic Design Intern....
How to Avoid Poor Brand Positioning
Brand positioning is essential to your business, but consumers can sometimes get it twisted. See what we did there? Luckily, your brand can do a few things to reclaim your status at the customer’s top-of-mind. Are you ready for a brand revamp? How to Correct Poor...
Meet Our New SEO Intern: Abbey Whittington
Our Pride is always growing. BadCat is excited to announce a new addition this spring in the form of our new intern. We’ve searched high and low to find all the talent that Central Minnesota has to offer, and we weren’t disappointed. Let us introduce you to Abbey...
We’re Ranking on Google. Now What?
You’ve finally done it. A keyword list representative of your website is complete! But now what? Lots of business owners get to this point and think tracking their progress is the final step in their SEO journey—if only it was that easy. There are 200+ (confirmed)...
How to Track Links in a PDF with Google Analytics
The title should say, “How to Hack Around Flipbook Software,” because the short answer is to get a Google Analytics-enabled PDF catalog software like Publitas (not a sponsored mention) or something like it. Problem solved. The Problem with PDF Link Tracking A...
BadCat’s Guide to Marketing Industry Trends for 2022
Marketing Industry Trends for 2022 With the year ending, it’s crucial to prepare for the next one. Some people do this with New Year’s resolutions, business plans, or even some market analysis if you’re fancy. Every brand or business benefits from marketing, but it’s...
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