BadCat Blog
Digital Marketing, DiscussedTrista Gerari | Newest member to the BadCat Team
Meet Trista Gerari 14 November, 2018 Trista, our fabulous copywriter and ad manager, joined BadCat in March. She’s blossomed in the position and continues to grow every day! She is a graduate of St. Cloud State University and grew up in St. Cloud. Let’s learn a little...
Google Extended Text Ads Changes
2 November, 2018 To no one’s surprise, Google Ads has recently changed. For those of you still reeling from the change from Google AdWords to just Google Ads, don’t panic. Read on for the latest news on the change and how it affects your ad campaigns. You might...
Certifications for Digital Marketers
28 October, 2018 Every once in awhile, people ask about qualifications for digital marketing. Unfortunately, marketing degree programs at 2- and 4-year higher education institutions are woefully behind the times when it comes to teaching digital...
What Makes You Great?
19 September, 2018 Every successful marketing campaign has exactly one thing in common: the company putting it out takes a stand. It might be as simple as a declarative statement, like, "Our cereal tastes better than theirs." Or it could be more advanced...
Google AdWords is Rebranding
10 July, 2018 Think you can’t be in two places at once? With Google AdWords, excuse me, Google Ads, your company can show up wherever your customers search. The new, improved, and shortened version of Google AdWords is called Google Ads. This new brand launch will...
Paving the Way for Consumer’s Privacy
Protecting Personal Data 29 June, 2018 On June 28, 2018 California passed one of the toughest data security laws in this country. This is the first initiative made of this degree in the United States to protect consumer’s online personal data. The California Consumer...
What Google Sees
Google doesn't see websites as we, the humans, see them. Robots such as Google sees them much differently, which is important if you're trying to have your website rank higher in Google's search engine. In this video, we go over the many different parts of...
How the GDPR will affect local Minnesota Businesses
Any business in the U.S. that has an online presence and markets their products over the Web will have to know about the GDPR. Starting May 25th, 2018, if you collect personal data or behavioral information from someone in an EU country, your...
Google Search Parameters for SEO
Or how the site: search can tell you so much 04 April, 2018 "Who was the guy in that one movie we saw that time?" While a question like this doesn't mean much without context, between people who know each other well and who have history, the answer is Robert...
4 Outdated SEO Practices that no longer work
What worked once may not work now 04 January, 2018 Staying on top of changes to search engine algorithms, and adapting your content suitably is an ongoing process because search engine optimization (SEO) tactics that were ground-breaking a few years ago are...
How we can Adapt Search Marketing to Voice Searches
Voice Search is here to stay 22 November, 2017 With the rise of smart speakers and digital assistants within smartphones comes new challenges for digital marketers. The way we search is evolving as more and more people are relying on voice-to-text technology...
Newest member to the BadCat Team
Meet Ryan Dammann 10 November, 2017 I’m excited to introduce Ryan Dammann, the newest member of the BadCat team. He’s from the St. Cloud area and’s a recent graduate from Saint Cloud State. I’m looking forward to watch him grow in the position as Digital Marketer and...
Marketing Strategies for Black Friday
Cut Through the Clutter 06 November, 2017 Black Friday and Cyber Monday are known as the biggest sales event of the year, and for good reason too. With pretty much every brand pushing their deals and price-cuts, it can be hard to get your message heard...
Google Responds to Apple
Taking a Bite of the Apple 26 September, 2017 Google is reacting to Safari’s new ITP with an update to Google AdWords tracking. They’ve created a new cookie to get around Apple’s rules, Apple stating, “We recommend server-sided storage for attribution of...
Apple’s Safari Burns Cookies
Safari's Cookies go Stale after 24 Hours 26 September, 2017 Advertisers are being cautious with Apple’s new unveil of their Intelligent Tracking Prevention, or ITP, earlier in September. This ITP uses machine learning algorithms to identify tracking...
Infinite Scroll. Infinite Bad.
Infinite Scroll Is Infinitely Bad for SEO 23 JULY, 2017 It made sense on some level. With the action users learned on Facebook and Instagram, scrolling through news feeds until they got repetitive stress injuries in their thumbs, websites should do the same thing. Why...
Who’s Fred? Google’s Latest SEO Update
Who's Fred? 25 MARCH, 2017 Google's latest search algorithm is named Fred, breaking the long tradition of animal names like Penguin, Panda, and Parrot. So why break tradition? Because this update is about something specific and new - sites more interested in...
Sleeper Marketing
Sleeper Marketing: The Art of Going Viral 1 FEBRUARY, 2017 Every company wants to go viral. If I had a dollar for every request I’ve heard for a viral video or viral social media campaign, I’d be set. But it’s not as easy as just asking. You can create a campaign...
What's My CTR?
What's My CTR? 4 DECEMBER, 2016 There are reasons we click on things and reasons we don’t. Those awful sponsored Facebook posts like “Twelve Super Disgusting Foods,” and “What Happened to JLaw’s Cat?” rarely get my click. But I will take a social media quiz now and...
Content Marketing Secrets
CONTENT. Who are you talking to? 7 NOV, 2016 That is the question. Before you start a content marketing or social media campaign, this is the first question you must answer. Not every piece needs to have the same audience, but a defined audience is required for...
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