Blog
SEO vs SEM
24 August, 2021 SEO, SEM—what’s the difference? Search Engine Optimization and Search Engine Marketing can go hand-in-hand, but they are not the same thing. While SEO focuses on optimizing a website to gain traffic from organic search results, SEM aims to gain traffic...
Google Analytics 101
09 August, 2021 What is Google Analytics? For starters, it’s consistently rated as the top web analytics tool available today. It’s trusted by millions of websites worldwide as a free tool that tracks and analyzes important data.What does it track? Google Analytics is...
What is Outbound Linking?
20 July, 2021 Outbound linking is considered by some as “one of the most undervalued tactics in content marketing.” If you’re looking for all the SEO help you can get, it’s important you understand how outbound linking and a link building plan can work for you. So...
White Hat vs. Black Hat SEO
09 July, 2021 If you’re familiar with search engine optimization, or SEO, you may know that there is white hat SEO and black hat SEO. A combination of the two is called gray hat SEO. Each refers to different SEO strategies that are used to improve your search...
Conversions vs. Leads
22 June, 2021Conversions, leads, SEO—what does it all mean? If you don’t know the first thing about SEO (search engine optimization, that is), you may have no clue what the difference between a conversion and a lead is, and why you should care about it. If you hear...
What is Bounce Rate?
11 June, 2021 Wondering what the heck bounce rate on your website means? If you’ve worked with a digital marketing professional, you’ve probably heard the term thrown around. But, did you know what it meant? We’re here to improve your digital marketing literacy. Read...
TikTok Has All the Other Apps Clock-Watching
29May, 2021 Built for mobile, TikTok’s bite-sized video content has people all over America glued to their handheld screens—about 46 minutes a day per average user. In an industry that measures success by captured attention, TikTok is winning. Each session a user...
How to Build a Successful Brand
27 May, 2021 Your branding is your business’ identity. It’s how you present yourself to the world. Your brand is your first impression. It includes your logo, your voice, your color scheme, your values, your products, your communication style, and more. But...
Facebook vs. Apple: Are You Ready for the Fight?
11April, 2021Are You Ready For Facebook Changes? Apple iOS 14 Changes Impact Facebook Ads. A lot. If you’re an Apple mobile device user, you might have already noticed new alerts from your phone asking if you’re interested in providing device information, like...
Meet Turner!
09April, 2021Please welcome Turner Wagie to the team, in charge of business development here at BadCat Digital! Keep reading to learn more about him and find out what sport he isn’t good at.Where did you grow up? Germantown, Wisconsin Where did you attend...
What is Link Building?
24March, 2021Increasing your company’s ranking on search engines is one of the things we do best here at BadCat. Implementing good SEO practices increases a website's rankability. Rankability is a blanket term that describes the different factors considered by Google...
Meet Carissa!
08March, 2021Welcome Carissa Coborn-Loehlein to the BadCat Digital team! She is not only our executive coordinator extraordinaire who keeps us focused and fed, she encourages us to do better and be better. You can learn a little more about Carissa below!Where did you...
Meet Caleb!
20February, 2021BadCat has been lucky enough to work with some great college students, and our SEO Intern Caleb Ulbricht is no exception! Learn a little more about him in the questionnaire below.Where did you grow up? Rochester, Minnesota. Where did you attend...
How to Create Engaging Videos
04February, 2021If you tuned into last month’s blog entry about video marketing, you understand how important it is for your business. This month, we’d like to talk a little more about how to create engaging videos that will keep users interested and will boost...
The Importance of Video Marketing
18January, 2021Television commercials gained popularity in the 1960s and have been a popular way to advertise services and new products ever since. And now that we have social media platforms like YouTube, Facebook, Vimeo, TikTok, and Instagram, video has become more...
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