Blog

We’re Ranking on Google. Now What? | Part 2
This is a continuation of a previous blog on Google ranking, which covers Alt attributes. If you haven’t checked that out yet, give it a once-over and come back here for that oh-so-good knowledge. We carry only the finest stuff here at BadCat. Improving Your Google...

Messages From the Metaverse | Lessons from the Community Playbook
Meta recently released their playbook for building brand communities. This 30-page document has some interesting insights for business owners, marketing teams, and even freelancers on cultivating online communities. So, with so many pages and such little time, what do...

Meet Our Newest BadCat Pride Members: Gabi and Nancy
The Pride keeps growing. You may have seen that we recently hired an SEO Intern last month, but we didn’t stop there. We further expanded our capabilities by adding a Graphic Design Intern and a new Account Manager. Gabi Herkenhoff is our new Graphic Design Intern....

How to Avoid Poor Brand Positioning
Brand positioning is essential to your business, but consumers can sometimes get it twisted. See what we did there? Luckily, your brand can do a few things to reclaim your status at the customer’s top-of-mind. Are you ready for a brand revamp? How to Correct Poor...

Meet Our New SEO Intern: Abbey Whittington
Our Pride is always growing. BadCat is excited to announce a new addition this spring in the form of our new intern. We’ve searched high and low to find all the talent that Central Minnesota has to offer, and we weren’t disappointed. Let us introduce you to Abbey...

We’re Ranking on Google. Now What?
You’ve finally done it. A keyword list representative of your website is complete! But now what? Lots of business owners get to this point and think tracking their progress is the final step in their SEO journey—if only it was that easy. There are 200+ (confirmed)...

How to Track Links in a PDF with Google Analytics
The title should say, “How to Hack Around Flipbook Software,” because the short answer is to get a Google Analytics-enabled PDF catalog software like Publitas (not a sponsored mention) or something like it. Problem solved. The Problem with PDF Link Tracking A...

BadCat’s Guide to Marketing Industry Trends for 2022
Marketing Industry Trends for 2022 With the year ending, it’s crucial to prepare for the next one. Some people do this with New Year’s resolutions, business plans, or even some market analysis if you’re fancy. Every brand or business benefits from marketing, but it’s...

What Are Accelerated Mobile Pages (AMP)?
What Are Accelerated Mobile Pages? A BadCat Guide Accelerated Mobile Pages have been getting increasing attention lately, especially as businesses start to understand the correlation between loading speed and bounce rates. But, even if you've heard of AMPs, it can be...

Money or Time? Running Successful Video Campaigns
You watch videos online. It might be old episodes of The Golden Girls on YouTube (Thank you for being a friend, Rose) or it might be the latest TikTok dance (I would reference the current one here, but it will be old news by the time the article prints), but...

Has TikTok Dethroned Facebook as the Social Media Big Dog?
Facebook has been the lead social platform since it overtook MySpace way back in the internet dark ages of 2008. In terms of unique users and monthly average usage, Facebook led all other social media platforms. Until now. Long Live the King? When Facebook first...

What the Heck is Happening with Facebook Right Now?
Back in 2018, Mark Zuckerberg testified in front of the United States Senate to clarify rumors, speculation, and fears of election tampering. Back then, the issue surrounded the fact that millions of Facebook users' data had been shared with a data analytics firm...

Overheard at BadCat –Our Favorite Random Slack Comments
The pandemic taught a lot of companies that communication is important – no matter where you are. The ability to share vital information and collaborate digitally is not just a good practice to have, it’s vital for a company’s success. And sometimes just for fun. Like...

Meet Chuck!
27 September, 2021 Please welcome Chuck Farmer to the team, helping the content team here at BadCat Digital! Keep reading to learn more about him!Where did you grow up? I grew up in Springdale, Arkansas. Where did you attend school? I graduated suma cum laude...

3 Nontraditional Digital Platforms That Your Business Should Totally Try
This week, financial software company Intuit bought email marketing mega-hitter MailChimp for an astonishing $12 billion (yes, that’s billion with a ‘B’) and it got us thinking... Why? What is Intuit going to do with an email marketing firm? In an...