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Social Media Guide: Sharing Your Brand Personality
Social Media Guide: Sharing Your Brand Personality 29 July, 2020Sharing your business on social media is less of an extension of your website, and more of a space to share your business’ identity. Think of your business as a person. A person has opinions, likes and...
Social Media Guide: Utilizing Hashtags
Social Media Guide:Utilizing Hashtags 19 July, 2020 We used to pick up a newspaper and magazine or flip on the TV to get our news or update ourselves on the latest information. We relied heavily on our neighbors, classmates, and coworkers to build our communities. But...
What are Google Match Types? Part 2
What are Google Match Types? Part 222June, 2020Phrase match and exact match types are the narrowest of the 4 Google search ad keyword match types. Before proceeding, we recommend reading our last post about broad match and broad match modifier match types, the loosest...
What are Google Match Types? Part 1
What are Google Match Types? Part 104June, 2020Using the right match types for Google search ad keywords is almost as important as the keywords themselves. Match types are modifications made to keywords that instruct Google Ads how to strictly or loosely to interpret...
How to Choose Strong, Cost-Effective Google Search Ad Keywords
How to Choose Strong, Cost-Effective Google Search Ad Keywords06May, 2020Once you’ve used Google Keyword Planner to create your list of intent-focused keywords, the next step is to narrow your list to the strongest and most cost-effective keywords. These are the...
Thinking Like a Customer: Getting Started with Google Search Ad Keywords
Getting Started with Google Search Ad Keywords05May, 2020If you want to use Google’s search ad platform to its full potential, the first step is always selecting the right keywords. The keywords you pick and the match types you select affect how often your ads are...
SEO After COVID-19: How to get a Jump on the Competition
SEO After COVID-19: How to get a Jump on the Competition10April, 2020We would be remiss not to mention what’s going on in the world and how it impacts our industry. Most of us are wondering what will happen once COVID-19 dies down and social distancing has come to an...
Meet Bri!
Meet Bri! 02 April, 2020 We are so excited to welcome Brianna Horton to the BadCat Digital team as a copywriter extraordinaire! We may not see her much just yet because she joined the team right before the quarantine, but she makes her presence known with her stellar...
Women in Technology
Women in Technology 17 March, 2020 Happy Women’s History Month! If you’re like us, you believe we should be celebrating women every day. If you met your husband on a dating site, you can thank a woman for that (Joan Ball). You can also thank a woman for hybrid...
What is a Blog and How Does it Work for Me?
What is a Blog and How Does it Work for Me?05March, 2020Okay, chances are you know what a blog is already because you’re reading one right now. But what is it, really? How does it help you?Let’s start with the basics: what is a blog? From the name weblog, a blog is...
2020 Social Media Trends: Twitter and Pinterest
2020 Social Media Trends: Twitter and Pinterest 20February, 2020It’s time for Part 2 of our 2020 Social Media Trends Predictions. This time, we’re talking about Twitter and Pinterest. Hide Tweets In late 2019, Twitter began testing a feature that allows users to hide...
How to Use Instagram like a Pro
How to Use Instagram like a Pro 07 February, 2020 Are you ready to start pulling in the likes and comments on all of your photos, not just the ones of your dog or baby? Then it’s time to follow our guide to begin using Instagram like the pro we know you really are!...
2020 Social Media Trends: Instagram and Facebook
2020 Social Media Trends: Instagram and Facebook18January, 2020Facebook groups. Shoppable posts. Dynamic videos. How will the world of social media change? My name is BadCat Digital, and this is 2020! So maybe this blog is just an excuse for us to pretend like we’re...
If These Heels Could Talk
A BadCat Podcast?7January, 2020 We know that the greatest void in your life is hearing a BadCat podcast. Well, now you can. But not just BadCat. Our owner, Michelle Henderson, has partnered with JoyGenea Schumer (Solutions by JoyGenea) to provide you with a podcast...
Meet Martha!
Meet Martha!05January, 2020Welcome our latest addition to the team, Martha Lueders! Her inquisitive personality (and vast array of knowledge that assists her in trivia) makes her a great copywriter and a valued member of the BadCat team!Where did you grow up? I grew...
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