BadCat Blog

Digital Marketing, Discussed

Certifications for Digital Marketers

  28   October, 2018 Every once in awhile, people ask about qualifications for digital marketing. Unfortunately, marketing degree programs at 2- and 4-year higher education institutions are woefully behind the times when it comes to teaching digital strategies....

What Makes You Great?

  19   September, 2018 Every successful marketing campaign has exactly one thing in common: the company putting it out takes a stand. It might be as simple as a declarative statement, like, "Our cereal tastes better than theirs." Or it could be more advanced or...

Google AdWords is Rebranding

10 July, 2018 Think you can’t be in two places at once? With Google AdWords, excuse me, Google Ads, your company can show up wherever your customers search. The new, improved, and shortened version of Google AdWords is called Google Ads. This new brand launch will...

Paving the Way for Consumer’s Privacy

Protecting Personal Data 29 June, 2018 On June 28, 2018 California passed one of the toughest data security laws in this country. This is the first initiative made of this degree in the United States to protect consumer’s online personal data. The California Consumer...

What Google Sees

Google doesn't see websites as we, the humans, see them. Robots such as Google sees them much differently, which is important if you're trying to have your website rank higher in Google's search engine. In this video, we go over the many different parts of...