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Meet Erin!

Meet Erin!  21 October, 2020  We are so excited to welcome our newest copywriter, Erin Heisick, to the team! She is an incredible writer and social media strategist. With her easy laugh, wit, and obsession with all things plants, there’s no cooler person to welcome to...

Should my Campaign Utilize IP Targeting?

Should my Campaign Utilize IP Targeting?  11 October, 2020  2020, in additional to being a what some would call a dumpster fire of a year, is a major election year. That means that you can’t look left, right, or in your mailbox without seeing something relating to the...

Meet Arthur!

Meet Arthur! 01 October, 2020 Arthur Taracks joined the BadCat team in early 2020 as a social media and graphic design intern. His graphic design work is not only impeccable, but his witty sense of humor makes for a great addition to the BadCat team. We’re proud to...

Permanent Business Changes Following COVID

Permanent Business Changes Following COVID 21 September, 2020Let’s be honest with ourselves: 2020 has been a bit of a dumpster fire, hasn’t it? Businesses everywhere are feeling it—from massive corporations filing for bankruptcy to small businesses struggling to pay...

Protecting your Search Reputation

Protecting your Search Reputation05September, 2020 When is the last time you’ve Googled your business? You might be laughing right now and asking yourself why you’d possibly Google your business. You don’t have time for that, right? Let’s think about it.What’s the...

Social Media: What is Good Content?

Social Media: What is Good Content? 11 August, 2020Once you’ve built your brand and your social media profiles, what’s the next step? Start posting! The idea of posting may seem daunting; what do you even post? Let’s figure it out! There are three golden rules to...

Finding and Building Your Community with Facebook Groups

Finding and Building Your Community with Facebook Groups 04 August, 2020 As everyone continues to social distance, we have to find new ways to connect and find community. Facebook Groups may be one solution. A Facebook Group is a forum where people with similar...

Social Media Guide: Utilizing Hashtags

Social Media Guide:Utilizing Hashtags 19 July, 2020 We used to pick up a newspaper and magazine or flip on the TV to get our news or update ourselves on the latest information. We relied heavily on our neighbors, classmates, and coworkers to build our communities. But...

What are Google Match Types? Part 2

What are Google Match Types? Part 222June, 2020Phrase match and exact match types are the narrowest of the 4 Google search ad keyword match types. Before proceeding, we recommend reading our last post about broad match and broad match modifier match types, the loosest...

What are Google Match Types? Part 1

What are Google Match Types? Part 104June, 2020Using the right match types for Google search ad keywords is almost as important as the keywords themselves. Match types are modifications made to keywords that instruct Google Ads how to strictly or loosely to interpret...

Meet Bri!

Meet Bri! 02 April, 2020 We are so excited to welcome Brianna Horton to the BadCat Digital team as a copywriter extraordinaire! We may not see her much just yet because she joined the team right before the quarantine, but she makes her presence known with her stellar...

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