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Promotional Swag for Client Holiday Gifts
10 December, 2020 Tis the season of giving! Are you scrambling to find the perfect holiday gifts and get them wrapped before upcoming gift changes? As a business owner, don’t forget that you also need to consider adding client gifts to your list. Here at BadCat, we...
Building a 2021 Marketing Budget
Has the COVID-19 pandemic set your budget on fire? You’re not alone. Some budgets had to be abandoned all together as small and large businesses alike struggled to stay afloat during the height of the pandemic. We think that everyone is looking for a fresh start in...
2021 Social Media Trends
Cue the ball drop! 2020 is nearing its end! Who else is jumping for joy and hoping for a better year? We sure are! But now that a new year is creeping closer, that means there are plans to make: a new budget, a new marketing plan, and new social media trends to...
Meet Erin!
Meet Erin! 21October, 2020 We are so excited to welcome our newest copywriter, Erin Heisick, to the team! She is an incredible writer and social media strategist. With her easy laugh, wit, and obsession with all things plants, there’s no cooler person to welcome to...
Should my Campaign Utilize IP Targeting?
Should my Campaign Utilize IP Targeting? 11 October, 2020 2020, in additional to being a what some would call a dumpster fire of a year, is a major election year. That means that you can’t look left, right, or in your mailbox without seeing something relating to the...
Meet Arthur!
Meet Arthur!01October, 2020Arthur Taracks joined the BadCat team in early 2020 as a social media and graphic design intern. His graphic design work is not only impeccable, but his witty sense of humor makes for a great addition to the BadCat team. We’re proud to have...
Permanent Business Changes Following COVID
Permanent Business Changes Following COVID 21 September, 2020Let’s be honest with ourselves: 2020 has been a bit of a dumpster fire, hasn’t it? Businesses everywhere are feeling it—from massive corporations filing for bankruptcy to small businesses struggling to pay...
Protecting your Search Reputation
Protecting your Search Reputation05September, 2020 When is the last time you’ve Googled your business? You might be laughing right now and asking yourself why you’d possibly Google your business. You don’t have time for that, right? Let’s think about it.What’s the...
Social Media: What is Good Content?
Social Media: What is Good Content? 11 August, 2020Once you’ve built your brand and your social media profiles, what’s the next step? Start posting! The idea of posting may seem daunting; what do you even post? Let’s figure it out! There are three golden rules to...
Finding and Building Your Community with Facebook Groups
Finding and Building Your Community with Facebook Groups 04 August, 2020 As everyone continues to social distance, we have to find new ways to connect and find community. Facebook Groups may be one solution. A Facebook Group is a forum where people with similar...
Social Media Guide: Sharing Your Brand Personality
Social Media Guide: Sharing Your Brand Personality 29 July, 2020Sharing your business on social media is less of an extension of your website, and more of a space to share your business’ identity. Think of your business as a person. A person has opinions, likes and...
Social Media Guide: Utilizing Hashtags
Social Media Guide:Utilizing Hashtags 19 July, 2020 We used to pick up a newspaper and magazine or flip on the TV to get our news or update ourselves on the latest information. We relied heavily on our neighbors, classmates, and coworkers to build our communities. But...
What are Google Match Types? Part 2
What are Google Match Types? Part 222June, 2020Phrase match and exact match types are the narrowest of the 4 Google search ad keyword match types. Before proceeding, we recommend reading our last post about broad match and broad match modifier match types, the loosest...
What are Google Match Types? Part 1
What are Google Match Types? Part 104June, 2020Using the right match types for Google search ad keywords is almost as important as the keywords themselves. Match types are modifications made to keywords that instruct Google Ads how to strictly or loosely to interpret...
How to Choose Strong, Cost-Effective Google Search Ad Keywords
How to Choose Strong, Cost-Effective Google Search Ad Keywords06May, 2020Once you’ve used Google Keyword Planner to create your list of intent-focused keywords, the next step is to narrow your list to the strongest and most cost-effective keywords. These are the...
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