BadCat Blog

Digital Marketing, Discussed

What Google Sees

Google doesn't see websites as we, the humans, see them. Robots such as Google sees them much differently, which is important if you're trying to have your website rank higher in Google's search engine. In this video, we go over the many different parts of...

4 Outdated SEO Practices that no longer work

What worked once may not work now   04 January, 2018 Staying on top of changes to search engine algorithms, and adapting your content suitably is an ongoing process because search engine optimization (SEO) tactics that were ground-breaking a few years ago are...

Newest member to the BadCat Team

Voice Search is here to stay   22 November, 2017 With the rise of smart speakers and digital assistants within smartphones comes new challenges for digital marketers. The way we search is evolving as more and more people are relying on voice-to-text technology...

Apple’s Safari Burns Cookies

  Taking a Bite of the Apple   26 September, 2017 Google is reacting to Safari’s new ITP with an update to Google AdWords tracking. They’ve created a new cookie to get around Apple’s rules, Apple stating, “We recommend server-sided storage for attribution of...

Infinite Scroll. Infinite Bad.

  Safari's Cookies go Stale after 24 Hours   26 September, 2017 Advertisers are being cautious with Apple’s new unveil of their Intelligent Tracking Prevention, or ITP, earlier in September. This ITP uses machine learning algorithms to identify tracking...

Who’s Fred? Google’s Latest SEO Update

Infinite Scroll Is Infinitely Bad for SEO 23 JULY, 2017 It made sense on some level. With the action users learned on Facebook and Instagram, scrolling through news feeds until they got repetitive stress injuries in their thumbs, websites should do the same thing. Why...

Sleeper Marketing

Who's Fred? 25 MARCH, 2017 Google's latest search algorithm is named Fred, breaking the long tradition of animal names like Penguin, Panda, and Parrot. So why break tradition? Because this update is about something specific and new - sites more interested in...

What's My CTR?

Sleeper Marketing: The Art of Going Viral 1 FEBRUARY, 2017 Every company wants to go viral.  If I had a dollar for every request I’ve heard for a viral video or viral social media campaign, I’d be set.  But it’s not as easy as just asking.  You can create a campaign...

Content Marketing Secrets

  Safari's Cookies go Stale after 24 Hours   26 September, 2017 Advertisers are being cautious with Apple’s new unveil of their Intelligent Tracking Prevention, or ITP, earlier in September. This ITP uses machine learning algorithms to identify tracking...

SEO Introduction

CONTENT. Who are you talking to? 7 NOV, 2016 That is the question.  Before you start a content marketing or social media campaign, this is the first question you must answer.  Not every piece needs to have the same audience, but a defined audience is required for...

Small Business Link-Building Guide

Small Business Intro to SEO 31 OCT, 2016 Search Engine Optimization.  You’ve heard of it, but do you really know what it is?  Maybe you even have someone working on your SEO.  Do you know what they actually do for you? SEO is about helping search engines read and...

Are You on the Map?

Building Links for Small Business   3 OCTOBER, 2016 Yes, this is still important.  And with Google's recent Penguin 4.0 announcement, even more important to get right. So how do you get it right? Links are the subject of many questions I receive from business...

Have You Earned Engagement?

Voice Search is here to stay   22 November, 2017 With the rise of smart speakers and digital assistants within smartphones comes new challenges for digital marketers. The way we search is evolving as more and more people are relying on voice-to-text technology...

Digital Marketing Fails

Meet Ryan Dammann 10 November, 2017 I’m excited to introduce Ryan Dammann, the newest member of the BadCat team. He’s from the St. Cloud area and’s a recent graduate from Saint Cloud State. I’m looking forward to watch him grow in the position as Digital Marketer and...

SEO Replaces Phonebooks

What worked once may not work now   04 January, 2018 Staying on top of changes to search engine algorithms, and adapting your content suitably is an ongoing process because search engine optimization (SEO) tactics that were ground-breaking a few years ago are...