BadCat Blog

Digital Marketing, Discussed

SEO Introduction

Small Business Intro to SEO 31 OCT, 2016 Search Engine Optimization.  You’ve heard of it, but do you really know what it is?  Maybe you even have someone working on your SEO.  Do you know what they actually do for you? SEO is about helping search engines read and...

Small Business Link-Building Guide

Building Links for Small Business   3 OCTOBER, 2016 Yes, this is still important.  And with Google's recent Penguin 4.0 announcement, even more important to get right. So how do you get it right? Links are the subject of many questions I receive from business owners...

Are You on the Map?

Are You on the Map? The Possum Algorithm Update 22 SEPTEMBER, 2016 Whether you're running a restaurant, a dental office, or a lawn service, local search rankings are affecting your business.  The prevalence of mobile search (think "coffee shop near me") along with...

Have You Earned Engagement?

Have You Earned This? 7 SEPTEMBER, 2016 "We need more earned engagement." How many times have marketers heard this?  It is this year's version of, "We need to make a viral video." And it does seem like businesses with websites that earn engagement do well.  But here's...

Digital Marketing Fails

25 AUGUST, 2016 Digital Marketing Fails and Lessons Learned We all fall down sometimes. Here are my “what were they thinking?!?” moments from the last several months. Rhode Island Commerce Corporation Branding a city or state is hard. Instead of starting with an idea...

SEO Replaces Phonebooks

SEO. Replacing phonebooks since 2000. 23 AUGUST, 2016 Do you remember ordering pizza before the internet? We would open up the phone book to the yellow section, look for “Pizza Restaurant,” and then call the one we wanted. Sometimes there would be a coupon next to the...