Our voice-searches become much more question word focused. We use who, what, where, when, why, and how more than we would typing out the search. Because we’re not typing, we inquire how we’d actually ask someone for an answer. Using this information, we as marketers need to know how to adapt and foresee how people will use voice-search. Keywords are the key here. Using more relevant keyword phrases with question words within will help reach potential customers utilizing voice-search.
It’d be wise to create keywords relevant to your local searcher such as landmarks or phrases people use when describing the area your business is in. Add these phrases in a natural way people would actually speak when searching for your product or one similar in order to show up as soon as they’re looking. It should be one of your top priorities to keep your local listing updated, active, and correct to ensure the best experience for someone who’s interested in what you sell.
Technology is always changing and voice-search is just another advancement on a long road of innovation. It’s not going away, so we must adapt. By understanding this and how people are searching, we can advertise more effectively with more personalized targeting