finkens case study

finkens case study

Finken is a commercial and residential Water Treatment, Water Delivery, and HVAC provider that services Central Minnesota as well as the north metro. BadCat Digital helps Finken with Search Engine Optimization as well as Search Ads in a cohesive strategy that keeps Finken at the top of the search results for a variety of services and locations.


Finken called BadCat Digital to help increase website leads and maximize Google Ad spend in a competitive market.

By the Numbers


Increase in Users 2020 vs. 2019


Increase in Website Leads 2020 vs. 2019


Decrease in Google Ad Spend 2020 vs. 2019

“When you work with Michelle, you are more than a client, she takes the time to make sure you understand the why, what and how’s of your individual SEO strategy. Recently, she advised us to revamp our website, as it was hindering our on-line presence. During the re-build Michelle acted as Project Manager, taking the stress off of me. It was a smooth process that ended with an unbelievable product. Our new website increased leads over 400% in the 1st month!”

- Rachel T.

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BadCat Digital, Inc. BBB Business Review