rinke noonan case study

rinke noonan case study

Rinke Noonan is a large law firm with attorneys in personal and business practice areas that range from Estate Planning and Family Law to Business Law and Eminent Domain. BadCat Digital helps Rinke Noonan with Search Engine Optimization as well as Search Ads to increase digital presence across a wide variety of legal services.

Rinke Noonan called BadCat Digital after a website re-launch resulted in a significant loss of organic traffic. After organic traffic stabilized, Rinke Noonan added Search Ads for specific, more competitive, practice areas.

By the Numbers


Increase in Users 2019 vs. 2018


Increase in Website Leads 2019 vs. 2018

Avg. Rank Position Increase 2019 vs. 2018

“I really appreciate working with Michelle and so do our attorneys because she speaks to us, she doesn’t speak above us. With the SEO and Google AdWords people we’ve had in the past, you’d almost see the deer in the headlight look when they started talking technical but Michelle doesn’t do that. She speaks on our level. We were spending a lot of money but not really understanding what we getting from it. Michelle came in and explained things to us on a level we understand and was really good at dialing in to focus on our needs and she really listens to us. It’s so great to be able to really target our marketing in specific areas and Michelle taught us how to do that. We partner with her which is fantastic so I’m learning from her as well on what I need to do on my end to really bring us up in the rankings on Google and to get the results that we’re looking for.”

- Trish H

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BadCat Digital, Inc. BBB Business Review