Certifications for Digital Marketers

28 October, 2018 Every once in awhile, people ask about qualifications for digital marketing. Unfortunately, marketing degree programs at 2- and 4-year higher education institutions are woefully behind the times when it comes to teaching digital strategies. Marketing...

What's My CTR?

What’s My CTR? 4 DECEMBER, 2016 There are reasons we click on things and reasons we don’t.  Those awful sponsored Facebook posts like “Twelve Super Disgusting Foods,” and “What Happened to JLaw’s Cat?” rarely get my click. But I will take a social media quiz now...