Sleeper Marketing

Sleeper Marketing: The Art of Going Viral 1 FEBRUARY, 2017 Every company wants to go viral.  If I had a dollar for every request I’ve heard for a viral video or viral social media campaign, I’d be set.  But it’s not as easy as just asking.  You can create a campaign...

Content Marketing Secrets

CONTENT. Who are you talking to? 7 NOV, 2016 That is the question.  Before you start a content marketing or social media campaign, this is the first question you must answer.  Not every piece needs to have the same audience, but a defined audience is required for...

Have You Earned Engagement?

Have You Earned This? 7 SEPTEMBER, 2016 “We need more earned engagement.” How many times have marketers heard this?  It is this year’s version of, “We need to make a viral video.” And it does seem like businesses with websites that earn...