Giving as a Marketing Tool

Giving as a Marketing Tool 18 March, 2019 It’s no secret; people like free stuff. If you’re a small business or a start-up, it can be a successful marketing tool. Sometimes, more traditional methods may be difficult for your small business. Consider some of these ways...

The Importance of Video Marketing

Video Marketing  19 February, 2019 You know how important digital marketing is through SEO and a strong social media presence, but have you thought about video marketing? Whether creating a video testimonial or a fun explainer video, a video goes a seriously long way....

Why You Need to Rethink your Marketing Strategies

Rethink your Strategy 04 February, 2019 Have your clicks and engagement on your Facebook ads been lackluster as of late? Is no one liking your Instagram posts? It might be time to rethink your marketing strategy.  Have your clicks and engagement on your Facebook ads...

What is a Blog and How Does it Work You?

What is a Blog and How Does it Work You? 06 January, 2019 *Insert joke about bloggers here.*   Personal and freelance bloggers are everywhere it seems. Throw out the term “blogosphere” or “blogroll” or something similar in a public space, and chances are more...

Certifications for Digital Marketers

28 October, 2018 Every once in awhile, people ask about qualifications for digital marketing. Unfortunately, marketing degree programs at 2- and 4-year higher education institutions are woefully behind the times when it comes to teaching digital strategies. Marketing...