Choosing the Right Social Media Platform for your Business


September, 2019

Facebook. Instagram. Twitter. LinkedIn.


You might be interested in all the social media platforms, but that doesn’t necessarily mean they’re all right for you and your business. There are strengths and weaknesses of each platform and it’s best to focus on two or three platforms until you have a good mastery of them. Let’s talk about the benefits of each of them.


Facebook is the largest source for connecting people. The platform allows you to upload photos, videos, and messages to share with your friends. 29.7% of Facebook’s 2.23 billion monthly active users are between the ages of 25 and 34, with the largest population of users being in the older crowd. 76% of women use Facebook, while just 66% of men use the platform.


Facebook is perfect for posting behind the scenes content. Post about your staff members and your involvement in the community. Start conversations. Post videos. Take advantage of Facebook Live and speak to your friends in real time. You can even boost your posts and build paid ads to get your audience reach even further.



Along with Facebook comes Facebook Messenger. People use chat, voice, and video to communicate privately. It’s a great way to reach out to customers directly and on their terms.



Instagram is an app designed for sharing photos and videos. There are 1 billion monthly active users and it’s a younger crowd compared to Facebook, with the largest group of users being between 18-44.


Instagram is a great place to get your product in the hands of consumers, as 60% of users have discovered new products on the platform. You can build users with general posts, shoppable posts, carousels (a series of several photos in one post), and hashtags. Paid ads can link with Facebook, and you can share products and services in Instagram Stories.



LinkedIn is a social networking site specifically designed for the business community. There are 294 million monthly active users and 92% of business to business marketers use LinkedIn. With a detailed, completed profile, you’ll gain more traction with potential clients and business partners. Share products and services, reach out to other companies and individuals, and utilize paid ads and services.



Twitter is a great news and social networking site. Posts are called tweets and are limited by the number of characters they can use. There are fewer users on Twitter, but most are under 50, and most are men. Using Twitter is a great way to build awareness and community. It’s the perfect place to share your innovations and thoughts on industry news.


Do you want to learn more about YouTube, Pinterest, Snapchat, tumblr, Reddit, and Medium?


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