FUQs
Frequently Unasked Questions
Before You Sign the Bottom Line
We know you want to dive in face-first but hold on. There are a few things we think you should know that don’t always come up in the conversation. Our frequently un-asked digital marketing questions give you all the information up front before you sign BadCat’s adoption papers.
Frequently Unasked Questions
What Does Success Look Like?
During onboarding for new clients, we set goals that are reasonable and actionable. These goals are tailored to your business. Success on our part means we create a strategy that aligns your goals and our abilities. Strategy drives deliverables and we’ll report your progress every month. If your needs change, don’t worry. Our team is flexible enough to meet those changes and continue providing value for your business.
What is Your Specialty?
Our specialties are SEO, SEM, and Web Development. Even though we have a specialty, we Pride (see what we did there?) ourselves on our ability to meet your marketing needs. We know our capabilities and won’t hesitate to recommend an industry expert that better fits your immediate need.
How Do You Stay on Top of Trends?
Any team of marketing professionals that can punch above their weight will stay up to date on trends. We accomplish this by reading industry publications, perusing forums, or leveraging, dozens of accredited online communities. But if none of that works, we pop into TikTok from time to time to see what the kids are up to.
Is My Website Tied to the Software You Use?
We believe in building evergreen work, which means none of it is tied to any software or service–unless you’re building a website of course. Some marketing software suites and services have great features, but often lock you into using them forever. A sound strategy is far more important than the software it’s built on.
How Much Do You Charge?
Show me the money! BadCat charges hourly, just like all your favorite lawyers, accountants, and consultants. Don’t worry if your first thought was, “Yuck”. BadCat is much cooler. We believe an hourly rate gives you a glimpse into the bottom line price. Instead of trying to decipher a deliverables list, ask for our hourly rate and cut through the fluff.
What Are Your Contract Terms?
We would be surprised if you signed up for our services without knowing the answer to this one. Some business owners unknowingly agree to 6 or 12-month terms with auto-renewal each month. And believe us, this monthly rate is a lot heftier than your Netflix subscription–not at BadCat. Ask anyone and they’ll tell you that BadCat doesn’t have contracts. Just like that gym membership you never use, we only require a 30-day notice to cancel services. All the work we’ve done is yours to keep.
Do You Work With My Competitor?
Some companies grant access to specialized knowledge that is incredibly valuable. Marketing is no exception. If you’re considering marketing services with us, know that your work isn’t dished out in batches to businesses with the same service or target area. Your business is unique, and your marketing strategy should be too.
How Do I See Results?
Even if you have a nice pair of spectacles, it’s not always easy to see results. BadCat believes that transparency is the best policy. Our clients get constant access to tools that display marketing performance like conversions, engagement time, and shareability.