August, 2021 

What is Google Analytics? For starters, it’s consistently rated as the top web analytics tool available today. It’s trusted by millions of websites worldwide as a free tool that tracks and analyzes important data.

What does it track?

Google Analytics is a free website analytics tool, and it helps business owners like you analyze their site traffic. It tells you how your site is performing by tracking data and pulling comprehensive reports of that data. You’ll be able to see a wide array of information about how users interact with your website, including how they got to your site, what pages they click on, how long they stay on those pages, and how people navigate through your site. It also gives you valuable insight about your website traffic, including where they’re from. This can help you determine how to reach your target market.


What are goals?

Google Analytics lets you set up goals, which measure how well your site reaches your objective. For instance, you can set up a variety of conversions based on the actions you would like visitors to take on your website. These could be signing up for a newsletter, filling out a contact form, or even reaching the next level of a game.


Why do I need this tool?

Without Google Analytics compiling this data for you, you limit yourself immensely. You’ll have no true measurement of how well your website is performing. When you track behaviors or patterns on your website, you can see how effective everything on your website is, from your layout, to your content, to your calls to action. Even monitoring something as simple as your sight traffic—the number of people visiting your website during a specific period of time—is helpful. You can also look even further to see what pages they are clicking on and which ones see very little traffic. All this gives you an idea of what is and isn’t working on your site.


How do I get it?

Thankfully, adding Google Analytics to your website is fairly easy. You just need to make an account and install Google Analytics on your website. Once it’s on your website, the tool can begin to track your data. You’ll have more data than you know what to do with!


If you want to learn more about Google Analytics, stay tuned to BadCat’s website and social channels! We’ll be announcing classes soon!

Like what you read? BadCat is even better in person.