Taking a Bite of the Apple
In the email sent out to AdWords users from Google, they state 3 changes that comply with Apple’s new recommendations for ad attribution. “If you have auto-tagging enabled and a Google Analytics tag on your website, we’ll begin to set a new Google Analytics cookie on that site’s domain, which will store information about the ad click that brought a user to your site. If you have linked your AdWords and Google Analytics accounts, the AdWords conversion tracking tag will be able to use that click information.” Secondly, “AdWords will continue to report conversions for users who have recently interacted with Google services and domains.” And thirdly,” AdWords will also use statistical modeling to estimate website conversions that could not be measured from Safari, and include them in your AdWords reporting.”
With Google’s help, nothing will change for you and your business as long as you use their new cookie by linking your Analytics and AdWords accounts. Simple as that thankfully, but technology is always changing and we’ll have to keep an eye out for Apple could always make more changes and further preventions down the road.
For help with linking your accounts together, give BadCat a call!