Marketing Checklists for Small Business Startups
So you’ve decided it’s time to start your own small business. Where do you begin? You probably already have a concept, logistics, and a budget in mind, but have you allotted yourself the money for marketing efforts? Time and money are likely stretched thin right now, but any digital marketing shortcuts you take now can have detrimental setbacks in the long run. Check out our tips for digital marketing startups and download the checklist: Download here
Don’t skimp on this step. Buy a .com domain. Don’t rely on a .net or .biz. Your domain name acts as your unique online identity. If you want to take your business seriously, buy a .com to begin the process of solidifying your online presence.
You’ll need to search your business’s name before you register your domain. Is it already claimed by someone? Is it a potential direct competitor? Consider if choosing the same name as another company will act as a deterrent for your business, and choose something else. Be sure to also search for misspelled versions of your business’s name.
Your website provides you with a platform to promote your brand. Do you own your website? Quick tip: if you pay a subscription fee (monthly, annually, or otherwise), you don’t own your website. Take the steps to maintain your ownership to avoid problems in the long run.
“If you pay a subscription fee, you don’t own your website.”
Once you’ve searched your business’s name and decided it doesn’t conflict with anyone else’s, claim every social media channel with that name. Even if you don’t think you’ll use that particular social media platform, this is an important step. You don’t want a Facebook and Twitter page with your name, only to have someone else use your business’s name on Instagram a year or two down the road. It will confuse customers. Sure, you might not use LinkedIn or YouTube, but securing the name will ensure that no one else can take it and confuse potential clients and customers about your brand.
When you’re working on your website, social media profiles, and any other marketing materials, do not steal images. Thinking you won’t get caught isn’t worth it. Bite the bullet and pay the royalty fees right away. This is especially important for your logo.
Do you have any questions? Give us a call and we’ll set you on the right path.
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