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Paving the Way for Consumer’s Privacy

by | Jun 29, 2018 | Digital Advertising | 0 comments

Protecting Personal Data

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June, 2018
On June 28, 2018 California passed one of the toughest data security laws in this country. This is the first initiative made of this degree in the United States to protect consumer’s online personal data. The California Consumer Privacy Act of 2018 states that companies that store large amounts of personal data, including Facebook and Google, will be required to disclose the types of data that they collect and allow consumers the option to opt out of having their data sold to third party companies.
Haven’t we seen this before?

This act is similar to Europe’s GDPR (General Data Protection Regulation) which started to be enforced May 25th of this year. Vermont has also passed legislation to regulate data brokers which will go into effect in January of 2019. In March of 2018, all 50 states including D.C, Guam, Puerto Rico, and the Virgin Islands have enacted breach notification laws that require companies to notify consumers if their personal data is compromised. Although, the new law passed in California is the most extensive in its consumer data protection regulation.

Looking towards the future

The California Consumer Privacy Act will begin to be enacted starting in 2020. This gives the tech companies time to change security policies in order to comply. This law is set to dramatically change the way businesses handle consumer’s personal data in one of the most populous states of the country. Paving the way for more states to up their data security game in the coming years.

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