What is branding?
Branding is the way that you communicate your brand’s unique identity to the public. As the face of your business, your brand is how people feel and think about your company. Think about major brands like Google, Coca-Cola, and McDonald’s. Their iconic logos are recognized internationally. When people see their logos, it sparks feelings and ideas about the brand. For instance, when you see the golden arches of McDonald’s, you might think about hot, salty fries and a Big Mac®. When consumers see your logo, you want them to have a clear picture of who you are, what you stand for, and what you have to offer.
Why is it important?
Your branding efforts are a way of telling a story about your company. The consumer holds a majority of the power, so it’s your job not just to tell a good story, but to embody the values you’ve set for the company. Branding is not about what you say about your business, it’s about what consumers are saying to each other about your business. You can influence their opinion by being intentional about every brand decision you make, from the color of your logo to your tagline and product offerings. Every interaction—from face-to-face meetings to social media posts—gives you the opportunity to reinforce you brand values. Be clear about what your business stands for, establish a strong, clear voice, and lean into what makes you unique.
Establishing your Brand
- Mission statement
- Brand colors
- Target audience
- Product offerings
- Communication style
of consumers say that authenticity is a key factor when deciding what brands they like and support
increased revenue from consistent brand presentation
consistent interactions required before a consumer remembers a brand
At BadCat Digital, we can help you establish your brand and build it out. Whether you’re in the beginning stages of building a brand or you’re in major need of a rebrand, we have a team of creative professionals specializing in graphic design, web design, copywriting, and SEO/SEM. We can help you finalize your logo, build your website, write optimized content, and utilize sound SEO practices so your target audience will see your content.
What do people think and feel when they hear your brand’s name? Is it time for a rebrand?