What is SEM, Anyway?And more importantly, why should a business owner make SEM a priority?
Put simply, Search Engine Marketing is advertising, online. But there are a ton of options available for online advertising that can be far superior to traditional advertising. Or a complete waste of money. The natural assumption is that any advertising is good advertising. But just like every powerful tool, SEM can help or hurt, depending on how it’s executed. From banner ads to video pre-roll to pay-per-click search advertising, BadCat can help you navigate the world of Search Engine Marketing, choosing platforms and creative that will work for your business and helping you to evaluate success.
SEMCharged as a Percent of Spend
- Channel and Network Consultation
- Messaging and Creative Consultation
- Campaign Creation
- Ongoing A/B Testing
- Current Ad Analysis
- Current Channel Analysis
- Budget Management
- PPC Keyword Strategy
- Audience Strategy
- Insights Reporting Dashboard
- Quarterly Consulting Meetings
How is BadCat SEM Different?
BadCat: “Since your business is already established in the community, we are focusing on paying only for ad clicks to the coupon page we built on your site instead of thousands of impressions. So far, we have gotten 120 clicks and spent $175. Of those 120 clicks, 40 users downloaded the coupon offer, so let’s talk about how many of those coupons have been redeemed so we know how much each of those new customers has cost you. Then you can decide if that makes sense for your bottom line.”