What is SEO, Anyway?And more importantly, why should a business owner make SEO a priority?
Put simply, Search Engine Optimization is a combination of techniques that match your products and services with searches online and make the pages on your site more attractive to a search engine. This helps your site rank higher, driving more (and better!) traffic to your website. Most businesses are surprised by their lack of a footprint on a search engine results page, especially businesses with a long history in a local community. The natural assumption is that a business’s offline reputation and place within their industry is just naturally reflected online. This isn’t necessarily true. And it means the business is missing out, leaving room for their competitors to earn their potential customers’ business.