As of late, some entrepreneurs have shifted their business to skip a website and operate solely through social media. We understand – everyone’s on one platform or another–it’s a pivotal tool to reach your target audience. It’s important to remember, however, that it shouldn’t be the only tool you are using. We’re here to tell you why you need to make a website and social media a priority.
Prioritizing a Website
A website has a few key advantages over social media. Websites are your primary footprint online and can help people find your business even if they aren’t directly searching for it. Of course, search engines catalog social media pages too, but websites are more likely to show up on the first page of a search for your products or services.
Websites are Your Own Place to Show Off
Explain your products and services in as much detail as you’d like while giving your customers the opportunity to move further down your sales funnel. This is more difficult on social media, where content is less evergreen and prone to go unnoticed in your customers’ feeds.
Social media started as a vessel for entertainment and relief from boredom. While more and more people use social profiles for information and research, websites are still dominant in giving customers the info they need.
Perhaps the most significant advantage of a website is that you own it. Ownership means that your website can function as a business asset. Social media efforts, on the other hand, can be a costly endeavor that may or may not pay off in the long run. You could spend thousands on a platform that doesn’t exist a year from now (remember MySpace?). This distinction is especially important when calculating ROI for your marketing endeavors and creating a long-term, sustainable brand.
Choosing Social Media
Don’t get it twisted, social media still has its place – a HUGE place, in fact. Social channels allow you to engage with your audience much more than your website. Your website offers fewer opportunities to connect with customers, build brand loyalty, and display your business personality. Social media is interactive, by its very nature encouraging people to share your content and widen your customer base.
So, Website or Social Media?
The key to choosing is easy because you need to choose both. Even if you’re a small business or budding entrepreneur, both tools are critical. Websites and social media play different roles, but both are incredibly important to your success.
If you’re still struggling to balance both goals, BadCat can help. We specialize in building premium websites and cultivating a rich, engaging social media strategy. For the help you need, contact BadCat for more info.