What is a Blog and How Does it Work for Me?

Okay, chances are you know what a blog is already because you’re reading one right now. But what is it, really? How does it help you?

Let’s start with the basics: what is a blog? From the name weblog, a blog is essentially an online journal. It started as a space where a writer (or blogger, in this case) wrote their thoughts on a topic and kept it in one platform—essentially making a simplified website. Posts showed up in reverse chronological order, with the latest post being shown first. The idea of a blog has morphed in years since and has become one aspect of a website, rather than the whole website. A business blog is a section of your website that focuses on subjects directly related to your field. For instance, if you’re a bank, your blog should focus on various aspects of finance.

Starting a blog might seem easy, but it’s anything but. While being a blogger might seem fun, keeping up with a business blog can prove to be a difficult task for one individual to take on. Business blogs have a deeper purpose than regular blogs. A business blog aims to improve web marketing. They help with client engagement and build authority for SEO purposes.

When writing a business blog, you must be strategic. Sure, the content needs to be compelling, but it also must include highly relevant keywords so that search engine results give it a higher ranking. The blog needs to be engaging by using videos, images, and links. You also need to make sure your blog is user-friendly (which means it should be mobile-friendly).

“When you write about your industry, you can quickly become a trusted resource for individuals to turn to.”

 You might be wondering why your industry would need a blog. Maybe you think your industry is a bit boring for the everyday consumer. It might seem mundane to some, but there will always be individuals out there who take an interest in what you’re talking about. When you write about your industry, you can quickly become a trusted resource for individuals to turn to. This gives your blog the potential to help you increase your traffic and attention—not only from Google, but from social media and other businesses.

Here comes the tricky part: how do you make sure people see your blog? Writing blog after blog and gaining no exposure might seem like a waste. In order to increase your blog traffic, you must write regularly rather than sporadically. Keep that content coming! Be smart about your keywords. You don’t want to go overboard, but rather stick to keywords that make sense for the topic you’re writing about. Keep the topic relevant and interesting. Try to answer a question about your industry that a potential client may have. Once your blog is written, edited, and published, make sure you post about it on social media to get the word out about a new post.

Are you still in need of some assistance understanding what a blog can do for you? These BadCats have the answers for you! Contact us.