March, 2021

Increasing your company’s ranking on search engines is one of the things we do best here at BadCat. Implementing good SEO practices increases a website’s rankability. Rankability is a blanket term that describes the different factors considered by Google when determining a website’s position on the search engine results page (SERP). 

Increasing a website’s rankability entails building a website’s domain authority. Simply put, domain authority indicates what Google perceives as the amount of trust users have in the quality of a website’s content. It can be difficult, but one of the best ways to increase your website’s rankability is to gain backlinks from other online resources. To learn more, check out our quick guide about how backlinks can help increase your website’s position on the Google SERP.

What Are Backlinks?

Backlinks are a statement that, to the all-knowing eye of Google, indicate an endorsement of the page content quality. Other names for backlinks include inbound or incoming links. Beyond endorsing the quality of the content being linked to, backlinks also communicate the value and usefulness of that information. There are many different ranking factors used to determine a website’s position on the SERP. Backlinks are important because they have been and continue to be Google’s key ranking signal. The process of getting backlinks is known as link earning or link building and the value conferred by a link is referred to as link equity.

Link Earning

One of the best ways to directly influence a website’s position on the SERP is link earning. Link earning is a central part of off-site SEO. Getting started can seem intimidating, but it doesn’t have to be. First, compile your website’s backlink profile. A backlink profile is the collection of pages and domains linking to a website. Compiling a profile is easy and free with a tool like BackLink Checker by Ahrefs. It will automatically compile a profile for you just by entering a URL. Then begin conducting some competitive backlink research. Competitive backlink research entails the examination of a website’s backlink profile and comparing it to that of a higher-ranking competitor. This can help drastically decrease the amount of time spent choosing target websites for link earning. The places where your competitors are  putting their efforts reflects websites with quality backlinks whose domain authority is increasing their ranking. Targeting those websites or those with similar domain authority will increase your website’s own domain authority.

Ensuring the Quality of Links

We know all of you are excited to dive in and build up your company’s rankability, but it’s important for you to understand that not all backlinks are worth the same amount of domain authority. In other words, a backlink from a reputable website with popular content is more valuable than one from a spammy website without any authority. This also applies to the links on your website pages to other websites. Google also takes into consideration the perceived trustworthiness of the content on the page. Even if the content is factually trustworthy, it’s important to remember that you’re catering to Google’s algorithm. Its perception of trustworthiness can be different from the average user’s.


Yeah, that’s a lot of information; but, over time, getting and giving links will greatly increase your website’s SERP position. The value of good backlinks in a website is undeniable. If you have any questions about links, feel free to contact us at BadCat Digital. We’d be happy to work with you to increase your company’s impact online.

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